Apple is planning to re-engineer iTunes Service

By Mac Hack PC 10 December 2009 View Comments

Apple Lala

As I predicted in my previous article Apple is planning for some BIG changes to its iTunes Service (In terms of Selling and Storing Music)- If you missed my previous article, you can find it here – Apples acquiring Lala, & WHY?

According to people briefed on this strategy, they have informed our sources that Apple is planning to re-engineer the music industry around its iTunes service, is exploring an overhaul of the way it sells and stores music is aimed at extending its influence to the web.

Lala currently allows users to buy and listen to music through their web browser. An Apple version of the service would operate the same way with music being streamed to users from a central server. The key player of Lala’s engineering team will be playing a big role in remodeling iTunes Service to do the same as what Lala currently allows..

This move , however, would be a big departure for Apple who has previously insisted that customers wish to own their music. This on-demand streaming raises issues of long term ownership as well as technical issues if rights holders or providers go out of business in the future.

Now we understand some part of this acquisition, But does seem to confirm much to the speculation that Apple might translate Lala’s exact business model over to iTunes. Source[via]

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